• Social-Antisocial

    When Social Influence is Anti-Social

    By zeljka.omeragic@gmail.com
    In July 10, 2017
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    109 Views
    We’ve talked about how social influence leads people to do the same as others, to imitate those around them. But does it always lead people to conform, or does social influence sometimes lead us to do something different? A number of years ago, Unilever released a new deodorant brand called Axe. They did...
  • Social Influence

    Using Social Influence to Increase Success

    By zeljka.omeragic@gmail.com
    In July 10, 2017
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    1045 Views
    The idea that we follow others has some interesting implications. Let’s start with few examples. There was a famous campaign in the United States, an anti-drug campaign, called the Just Say No campaign. It was started in the early 1980s by Nancy Reagan, and the idea was very simple. Drug rates are...
  • Normative Influence

    Power and Psychology of Social Media: Normative Influence

    By zeljka.omeragic@gmail.com
    In July 10, 2017
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    107 Views
    We follow others because they provide information, but we also do for a second reason and that is something called normative influence. And the idea behind normative influence is we don’t just look for information, we care about fitting in. We care about achieving awards and avoiding being ostracised. Imagine I asked you...
  • mirroring

    How Social Influence Shapes Behavior

    By zeljka.omeragic@gmail.com
    In July 10, 2017
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    92 Views
    Imagine you need a kidney transplant. You’ve just come down with end-stage renal disease and you need a kidney to survive. There’s just not enough kidneys available, so you’re looking for a transplant. You’ve waited on the list for months for an available kidney. And the way the kidney list works is the...
  • IOT Convention in Mechelen – Antwerp is a smart city

    By zeljka.omeragic@gmail.com
    In June 21, 2017
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    105 Views